Strategy and commercial leader with over 15 years experience selling, developing, and managing software applications. My passion comes from caring about the success of my clients and colleagues and a competitive nature that desires to be the best and always move forward. I sell by understanding my clients business and identifying area's where alignment empowers their firm and helps them succeed.
RoboAdvisory: Developed the product roadmap for an automated investment platform targeted at retail Hispanic investors. Managed external partners and developers to completion of the minimum loveable product.
SummaFT (current) - Built out go-to-market and sales strategy for a new cloud-based massively scalable platform. Identified key market targets, manage product roadmaps, and perform all product demonstrations to C-level technologists and operation heads. Lead all solution definition meetings.
Rolled out company transformation plan enabling the firm's transition from on-premise software firm to a platform as a service provider. Developed go-to-market strategy, crafted orgzona and persona guidelines, and built these into feature development and roadmaps.
Managed all cloud product initiatives delivering $60 million in revenue, 128% growth across existing products, and launched four new cloud services adding $6 million in new term revenue prior to product release.
Developed a unified company-wide software development lifecycle process to rationalize development expenditures between legacy and new cloud solutions.
Managed activities of 14 direct staff and 80 developers as part of Agile development process. built out orgzonas, line of business descriptions, personas, and user stories.
Pioneered pre-release client joint development program driving client feature needs into early stage prototyping and development. the pre-release program was financed by pre-selling product prior to release.
Took on struggling fifth place financial accounting application from $1 million in annual bookings to $30 million annually in 5 years by working closely with clients, prospects, marketing, and development. This product is now arguably the market leader.
Increased sales scalability 2300% by creating hosted demo instances for pre-sales with a net change in pre-sales staff of 400%,
Developed solutions selling process and development partner process - increasing development deal revenue by $1million in our first year of that practice. 95% of development deals came in on time and under budget.